Web Content Site Analytics Manager

Designation Web Content Site Analytics Manager - India (MCM)
Job Description

Job purpose:

Global Commercialization team is creating a new intranet portal to serve the needs of the global Key Account Manager (KAM) network. This portal will be called KAMUNITY and will serve as a repository for all strategic content that is being co-developed by Global along with CPOs on Customer Value Crea-tion (CVC) framework. This website will also incorporate a discussion forum in order to facilitate ongo-ing exchange of best practices and key learnings across the KAM community in CPOs. The vision for the site is to grow along with the content, build continuous learnings and serve as a strategic reposi-tory for several key tools and best practices with a continuously updated editorial and functionality cal-endar.

The role of the web content / site analytics manager will involve driving management of all content in coordination with external vendors and internal commercialization team and ensuring that strategic role of this site with high visibility and impact across the organization is ensured.

Major accountabilities:

Create, develop and manage content for Global Commercialization̢۪s web presence on KAMUNITY and the intranet portal that includes all content for Global Commercialization and Learning department

Coordinate web projects across departments and functions in collaboration with external vendors

Maintain a consistent look and feel throughout all web properties and ongoing site management

Working with a cross-departmental team, maintaining and developing the master content calendar for all web properties

Copyedit and proofread all web content and ensure a working editorial calendar for the content

Oversee external vendors,freelancers, including writers, copyeditors etc.

Keep current with emerging web technologies through relevant blogs, listservs and events and provide consulting expertise on site development

Assure web-based information is archived for future needs and reference

Track and report on all site metrics

Work cooperatively with key team members, clients and vendors to ensure that the strategic goals of the intranet site are met.

Desired Profile

Minimum degree acceptable: University degree in English / Journalism/Technical field / Business Administration / Economics / Marketing

Desirable degrees: BA or Masters

Languages : Fluency in English (mandatory), easy to understand

Required experience: 3-5 years experience managing content and production for high traffic websites

Advanced knowledge of HTML and experience with popular content management systems

Strong analytical knowledge and past experience in running website traffic reports and other site analytics

Strategic mindset and consulting experience on web content manage-ment on the client side

Quality and customer focused

Excellent communication skills and collaboration mindset

Ability to work independently and under pressure

Demonstrate initiative and flexibility

Very strong IT knowledge (MS Excel, Data Warehouse, Cognos, Powerpoint)

Desirable experience: Prior experience in Pharmaceutical Industry

Marketing or Sales experience

 

Experience 3 - 7 Years
Industry Type Pharma/ Biotech/Clinical Research
Role Other
Functional Area Other
Education UG - B.A - Any Specialization
PG - M.Sc,MCA - Computers
Location Hyderabad / Secunderabad
Keywords content management, datawarehouse, cognos, HTML, Webcontent Management
Contact Novartis Healthcare Pvt Ltd
Website http://www.novartis.com
Job Posted 15 Feb



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